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What is a Facebook Pixel

If you’ve ever used or created a Facebook Ad, there is one tool that you need to start utilising right away. Facebook have introduced the Facebook Pixel which will help you get more value from your social media advertising, without spending more money. 

What is the Facebook Pixel?

 The facebook pixel is a small bit of code that gets embedded into your current website. With this it allows you to directly track conversions from your ads, optimise your future ads, build more in-depth targeted audiences and market to people who have taken action on your website. By inserting a form of cookies, it allows the pixel to track the user as they interact with your Facebook advertising and website.  

Why is it Important? 

 Improving the return from your marketing is crucially important for any business. By providing you with real time data, you have the flexibility to create more effective ads. It analyses the people who are visiting your website, helping you increase your R.O.I and conversion rates. 

 What are the different ways to use it?

These questions help us develop a greater understanding of the type of people that are currently visiting your site. By remarketing your campaigns you will be able to show your ads to the people who are most likely to engage, purchase or convert on your content. 

 EVAR Media uses and implements successful Facebook Pixel campaigns that can help you propel your business further. After installing the pixel onto your website, we provide you with feedback on the conversions and the success rate of campaigns helping you fine-tune your future advertising campaigns. Give us a call to see how this can help benefit your business. 


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